Tarte has a wide selection of mascaras like waterproof mascara, lengthening mascara, even vegan mascara. What they didn’t have was tubing mascara. Tarte introduced their first tubing mascara in 2022, which started blowing up on tiktok. Tartlette Tubing Mascara won an award in 2024 for Allure’s Best of Beauty mascara category. Many reviews state that it is excellent for length, long-wearing, and easy warm water removal. We wanted to test if the mascara is truly good and if it lives up to the hype.
Tubing mascara is a mascara that coats each lash in
water-resistant polymer tubes that create length and
volume that resists smudging, flaking, and running.
✓ 360° lash extension comb
with 296 molded bristles
✓ instant definition
combs, separates, no clumps
✓ conical bristles
evenly coat lashes with flake-free tubes
You apply the mascara by applying coats in an upward motion, pulling through the tip. To build extra volume, wiggle the wand at the base of lashes before pulling through the length.
Why Did Tarte Come Out With A Tubing Mascara?
Tarte launched their first tubing mascara due to customer demand, according to Maureen, The founder of a Tarte Kelly the Tarte Tubing mascara was an idea from the Tartelettes. “When they’re telling me they’re wanting a new product, I’m there and I’m listening.” Says Kelly. “A lot of our Tartlettes asked us for a tubing Mascara.” Tarte also wanted to offer a high-preformative, long lasting, and gentle mascara.
Positives Of Tartes Tubing Mascara.
Now to get into the positives of this mascara and reasons
why people might seem to love this mascara. One of the
top benefits is that it is long lasting. Once you apply, it
stays in place throughout the day without smudging or
flaking for 24 hours. The mascara also provides
noticeable length and definition, making lashes appear
longer and fuller. Another major benefit is its easy
removal, the mascara slides off with warm water,
eliminating the need for harsh makeup removers. Many
users also appreciate the fact that the mascara is
vegan and suitable for sensitive eyes, and it is made with
products such as glycerin, shea butter, and castor seed oil.
Negatives Of Tartes Tubing Mascara.
Although there are many positives, there are also quite a few negatives. To start off, the mascara is very pricey. Most mascaras range to $5-$15 dollars but Tartes tubing mascara starts off at $15.00 for the mini version and $28.00 for the standard size. The Tarte Tubing Mascara is really messy while applying (which can be fixed with a cotton swab and a bit of makeup remover). Even though it is easy to remove, the mascara gets everywhere because of the small pieces of mascara. While the formula works well for length, some users feel that it does not provide enough volume compared to other mascaras. A small number of users also report irritation or allergic reactions despite it being known for “sensitivity”.
What We thought of it: Honest Review.
“I love the Tarte tubing mascara because it makes my eyelashes look longer and fuller,” says Malak. She explained that the mascara lasts all day and does not smudge, which is why she enjoys using the Tarte Tubing mascara. Even though it causes her to havean allergic reaction, she still likes the results it gives her lashes. Malak added that she does not wear it every day, but she chooses it for special occasions when she wants her eyelashes to stand out more.
Bottom Line: Overall Effectiveness.
Overall, Tarte’s Tubing Mascara gives strong length, long wear, and easy removal. While it may not be the best choice for everyone,especially those on a budget or with sensitive eyes, it lives up to the hype and earns its award-winning title of the 2024 Award Winning Lashes.
